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Music Industry Strategies: Background and Resources provides students and teachers alike with an introductory guidebook to contemporary media studies, with a particular focus on the music industry. With Music Industry and Media Studies courses flowering across colleges and universities, Music Industry Strategies serves as a much-needed resource for understanding the breadth and depth of these evolving fields.
Divided into four principal sections, Music Industry Strategies provides students and teachers with the tools for understanding the fundamental aspects of the music business. In addition to a detailed introduction, Music Industry Strategies devotes attention to comprehending the breadth of the music industry ecosystem, fundamental terminology, and the primary and secondary concepts associated with maintaining currency in these areas. A case-study is also provided regarding Monmouth University’s Blue Hawk Records, an innovative program that allows students to create andmaintain every aspect of a working record label.
With its emphasis on outfitting readers with basic learning tools for understanding the music business, Music Industry Strategies serves as the go-to book for teachers and students engaged in this vital and ever-changing discipline.